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TUESDAY, 11.12.2018

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The event for hoteliers who want to increase their website bookings.

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Tuesday, 11th. December 2018

A must for hotel managers, revenue managers, controllers, sales and marketing teams.

Learn about successful and effective methods of optimising your online direct distribution to increase profitability for your hotel. A must attend event for general managers, owners, sales and marketing teams, revenue managers and financial controllers. Delegates will learn about the impact that current and emerging technology is having on hotel website bookings and will be shown how to manage this technology to achieve sustainable direct disbribution share.

The morning session will include presentations by industry leading experts on data privacy, mobile and digitisation in the hotel industry . A panel discussion, moderated by Bookassist will see experienced hoteliers discuss ways in which hotels can better engage with them to generate more online direct bookings.

Afternoon workshop sessions will focus on the most important areas that hotels need work on in order to strengthen their current direct booking strategy:

  • Pricing & market analysis

  • Revenue management

  • Conversion optimisation

  • Guest marketing

  • CRM

  • Reputation management

  • Digital marketing & Metasearch

...with lots of opportunities to network!